Avalon is the setting of Princess Gwenevere and the Jewel Riders. It is a fantasy kingdom where magic is commonplace, very loosely based on the enchanted isle of Avalon from Arthurian legends. It is populated by humans, elves and other humanlike beings, and various wonderful magical animals and ruled by Merlin the wizard and the royal family.

For the rest of the content, see the article detailing the new lands and other versions of Avalon. In Avalon: Web of Magic, Avalon inspired both the world of Aldenmor and its titular own version of Avalon.

Overview Edit

Avalon nobility

The Jewel Riders at a gathering of Avalon's nobles in "The Wishing Jewel"

Morgana hologram

An ancient hologram of Queen Morgana in "Revenge of the Dark Stone"

The show's Avalon is a land full of magic that has been controlled for the good of all by the seven Crown Jewels and protected by the good wizard Merlin for many centuries. It has been ruled over by the generations of the kingdom's royal family, with Merlin choosing the worthy heirs to the throne. It has been like that ever since Merlin's defeat of his evil rivals that were led by the dark enchantress Morgana 1,000 years ago and their banishment into the perilous Wild Magic. Avalon is a realm of magic jewels, flying dragons, fairies and witches, elves and trolls, unicorns and giant wolves.and Humans speak verbally while magical animals telepathically communicate with each other and with their human soulmates through the Enchanted Jewels. Magical animals can understand humans but humans need an Enchanted Jewel to hear animals.

Anya map

Queen Anya with the Jewel Riders and a map of Avalon in "The Faery Princess"

Evil Queen

The evil Lady Kale at the throne of Avalon in "Revenge of the Dark Stone"

As the first season begins, the kingdom of Avalon is currently is ruled by Queen Anya and King Jared, the parents of the next destined ruler and the show's lead protagonist, Princess Gwenevere. But a disaster strikes when an outlaw former member of Avalon's royalty, Lady Kale, sends Merlin himself into the Wild Magic. Kale is Queen Anya's jealous and evil sister who plans to reshape the entire foundations of the realm's magic so she can forever reign supreme. Now Gwen and her fellow Jewel Riders, Fallon and Tamara, aided by her other friends must fight to save Avalon from the chaos of uncontrolled wild magic and the threat of darkness and tyranny in their great Jewel Quest.

Magic Edit

Main article: Magic
Evil magic

Magic is a common resource in the kingdom of Avalon, although it requires refining with the Enchanted Jewels before it is of use, and not all types of magic are compatible and different types come with different requirements. The wild magic is a form of unrefined magic that qualifies as its own dimension and is accessible to various beings with either protection against or affinity for the place. Outside the Wild Magic dimension, magic is divided in types and utilized by many groups and individuals, who can use it for either good or evil.

Geography Edit


The realm has a very diverse geography, bordered by icy mountain ranges to the north, oceans to the east, jungles to the south, and great deserts to the west. Some, like Merlin, the Jewel Riders and the Pack, are able to fast-travel to different locations by the Wild Magic through the portals in Travel Tree rings.

When the series begins, there are seven main lands in Avalon. Each of them is separated from the others by natural boundaries and has its own Crown Jewel. Its capital city, New Camelot, lies in the center of the kingdom with the royal Crystal Palace.

Heart of AvalonEdit

Heart of Avalon

The Heart of Avalon (captioned as the Isle of Myst on the map and inspired by the actual Isle of Avalon from Arthurian legends) is featured in the series' final episodes "Lady of the Lake" and "The One Jewel". The Heart of Avalon is a hidden island off the coast of the Misty Moors, accessible with a magical boat through the waters beyond the magic myst. In the center of the Isle stands the Crystal Henge, a magic circle of crystal pillars. There is also a lake where the mysterious Lady of the Lake dwells, with the Staff of Avalon in her possession.

The script describes it as "a misty bluff overlooking the magic lake. The Heart is very wide and open but desolate. Pink and purple mists swirl around the lake and shore. Magic flickers in the mists over the lake."[1]

Other Edit

King Odeon Queen Anya

Faeryland's King Odeon's and Queen Anya's treaty in "The Faery Princess"

Main article: New lands and other versions of Avalon

Lands End lies beyond the Crystal Cliffs and represents just one of the unexplored lands still left in Avalon. ("Only time will tell what Lands End looks like or what secret it holds...") New lands that are joining Avalon during the events of the Jewel Quest and its aftermath are the magical kingdom of the Faeryland (in the first season episode "The Faery Princess") and the yet-to-be-named "Eighth Land" (in the second season episode "The Wishing Jewel").

Craft Edit

The Kingdom of Avalon is a non-industrial society, using craft to produce goods. There are no factories and the economic market is primarily one of barter and trade. People take pride in the quality of goods that are made and creative expression is encouraged among everyone. Skills are handed down from generation to generation and are taught in craft schools where apprentice programs are chosen by youngsters who show affinities for certain crafts. New Camelot is known throughout the land for the quality of its craft schools. Young people who complete apprentice programs in craft areas receive badges to identify their skills and accomplishments. Craft skill levels are: Apprentice, Journeyman/Journeywoman, and Master (Fallon's parents Alfred and Winerva are both Craft Masters).

Craft Fair

A fair at the Enchanted Gardens of the Crystal Palace in "Fashion Fever"

Craft Fairs are held often where tradesman and woman come to show off their goods and barter their wears. These craft fairs are also great excuses for everyone to throw grand parties, which are especially relished by the young people. People and animals come from all over the land to attend Craft Fair parties. Musical performances and competitive sports are favorite activities at the fairs, as is singing and dancing. The fairs are featured in several episodes, including "Song of the Rainbow" (at Castle White Rock), "For Whom the Bell Trolls" (at New Camelot), "Love Struck" (at the village of Greenwood), and "Fashion Fever" (at New Camelot).

Behind the scenes Edit

Map scan

Map of Avalon's Aldenmor

Avalon has been originally known as Camelot during the show's early development.[2]

Legacy Edit

In the Avalon: Web of Magic franchise inspired by the show, Avalon is the titular place described there as a "legendary home of all magic, hidden somewhere along the web."[3] Furthermore, the world of Aldenmor has a lot of similarities to the Avalon from Jewel Riders. One of the books is also titled Heart of Avalon.

See also Edit

References Edit

  1. Lady of the Lake (script)
  2. Jewel Quest script (Enchanted Quest)
  3. What's What | Avalon Web of Magic

External links Edit

Avalon (Merlin, royal family)
Magic (Crown Jewels, Enchanted Jewels, Jewel Riders, Travel Trees)
Fallon map

New Camelot (Crystal Palace, Enchanted Gardens, Merlin's cottage)
Burning Desert, Crystal Cliffs (Hall of Wizards), Great Forests (Thornwoods), Great Plains, Misty Moors, Jungle, Riverdells
New lands and other versions of Avalon


Magic, Wild Magic, Jewel Quest, Jewel Armor
Magic jewels
Enchanted Jewels (Sun Stone, Moon Stone, Heart Stone), Crown Jewels, Wizard Jewels (Dark Stone)
Places and items
Avalon, Crystal Palace, Enchanted Gardens, Hall of Wizards, Morgana's lair, Jewel Box, Merlin's key
Main magic users
Merlin, Wizards (Morgana), Kale, Jewel Riders (Gwenevere, Fallon, Tamara, Sunstar, Shadowsong, Moondance)
Other magic users
Anya, The Pack (Drake, Thunderbolt), Ian, Rufus and Twig, Babies (Cleo, Spike), Travel Trees, Guardian of the Magic, Arienda and the Faery Wraiths, Wild Magic Gliders, Kit

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